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Neal Coonerty and Bookshop Santa Cruz: Forty-Six Years of Independent Bookselling
Abstract
In this oral history interview, Neal Coonerty, Bookshop Santa Cruz’s owner, tells a tale of creativity, resilience, humor, and persistence, a tale of how one independent bookstore has survived competition from superstores, online booksellers, e-books, a devastating natural disaster, and personal tragedy, to thrive as a nationally recognized and vibrant community business and institution.
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